About Us
ABOUT US
AMSOIL specializes in developing synthetic lubricants that offer innovative answers to the greatest challenges vehicles and equipment present. The extraordinary performance of AMSOIL synthetic lubricants in a range of markets – automotive, powersports, industrial, racing and more – has made our influence in the industry unmistakable and our brand highly respected. Our commitment to innovation has resulted in legions of brand-loyal customers.
OUR MISSION
We are driven to earn the loyalty of every customer by engineering innovative lubricant solutions and investing in expertise to deliver the performance they’ve been promised and the satisfaction they deserve.
WE VALUE
- A Spirit of Determination
Resolve to do what you set out to do. Hard work will pay off. - A Commitment to the Customer
Put the customer first. Customer satisfaction matters more than a sale. - Performance that Lives up to its Promise
Deliver what is promised. Integrity builds trust and loyalty. - A Culture of Collaboration & Professionalism
Work together and hold ourselves to high standards. - A Foundation of Expertise & Innovation
Keep learning. The cycle of expertise and innovation never stops.
SATISFACTION IS OUR BUSINESS
AHEAD OF OUR TIME
AMSOIL founder and industry pioneer Al Amatuzio built his company on the same principles that defined his career as a jet fighter squadron commander – excellence, integrity and strong leadership. In 1972, the breakthrough came. AMSOIL 10W-40 Synthetic Motor Oil, the result of years of research and inspired by aerospace technology, became the first synthetic motor oil in the world to meet American Petroleum Institute service requirements. It outperformed conventional oils on all counts, signaling a new age in lubrication science. Today, virtually every other motor oil manufacturer has recognized the superiority of synthetic lubricants and followed the AMSOIL lead with introductions of synthetic motor oils of their own. Accept no substitutes – AMSOIL is The First in Synthetics®.
HALL OF FAME
In 1994 Al Amatuzio was honored as the pioneer of synthetic lubrication with his induction into the Lubricants World Hall of Fame.
DRIVEN BY PERFORMANCE
Here are some of our stories
RESEARCH AND VALIDATION
Our Real-World Field Trials
AMSOIL invests heavily in product research and validation to ensure we remain at the industry’s forefront. Our on-site chemical and mechanical test facilities contain the sophisticated instruments needed to develop cutting-edge synthetic technology. AMSOIL synthetic lubricants are validated in long-range studies with taxicabs, delivery fleets, police and emergency vehicles, over-the-road trucks, wind turbines and industrial machinery.
Further testing occurs at race tracks around the world. AMSOIL lubricants have helped racing teams operating off-road trucks, stock cars, high-powered boats, dirt bikes and snowmobiles capture countless checkered flags and championships. We believe that Racing is Research,™ and we use the data our racing efforts generate to tailor AMSOIL formulations for even greater levels of performance and protection
A LEGACY OF BEING FIRST
AMSOIL is firmly established as a leader in synthetic lubrication. Our company history is a checklist of industry firsts, and our legacy of research and innovation continues today.
Our time behind the wheel and under the hood helps us experience firsthand the toll power, speed and performance take on engines. That perspective helps us formulate some of the best synthetic lubricants on the market. Because they not only have to protect your vehicles, they have to protect ours.
RESEARCH & VALIDATION
AMSOIL invests heavily in product research and validation to ensure we remain at the industry’s forefront. Our on-site chemical and mechanical test facilities contain the sophisticated instruments needed to develop cutting-edge synthetic technology. AMSOIL synthetic lubricants are validated in long-range studies with taxicabs, delivery fleets, police and emergency vehicles, over-the-road trucks, wind turbines and industrial machinery.
Further testing occurs at race tracks around the world. AMSOIL lubricants have helped racing teams operating off-road trucks, stock cars, high-powered boats, dirt bikes and snowmobiles capture countless checkered flags and championships. We believe that Racing is Research™, and we use the data our racing efforts generate to tailor AMSOIL formulations for even greater levels of performance and protection.
HISTORY
